Standardizing Thought Leadership at Scale
Project Overview
What if Winston Churchill could personally mentor every new recruit in your organization—at zero marginal cost?
Our client faced a crisis of scalability: Their elite political training program was shackled by expensive human coaches, inconsistent messaging, and untracked learning outcomes.
We solved it with an AI coach so persuasive, it doesn’t just teach—it reprograms thinking. Meet SUSAN, the Churchillian drill sergeant who hunts down recruits via relentless phone calls until ideological alignment is complete.
Results: 50% cost reduction. 100% compliance. And a battalion of recruits who don’t just understand your narrative—they embody it.
Future of political training isn’t human. And that’s exactly why it works
Client Overview
Client: UK-based political advocacy group (confidential)
Sector: Political training & ideological onboarding
Cohort: 30 young recruits annually
Pain Point: $50k+/year on human coaches with inconsistent results
Let SUSAN.fi replace human coaches with scalable AI learning
The Challenge
Cost: 1:1 coaching was bankrupting their model
Quality Control: Each coach taught different versions of “Churchillian thinking”
Compliance: No way to ensure recruits internalized the messaging
Goal: Standardize defense/welfare policy narratives exactly—and cut coaching costs by half
Discover cost-efficient ideological training powered by AI
Our Approach: AI Agentic Learning
AI Persona Engineering: Trained SUSAN in Churchill’s rhetorical style (e.g., “We shall fight on the beaches” meets welfare policy)
Micro-Learning by Force: 10-minute phone drills on core narratives (e.g., “Why defense spending ≠ austerity”)
Obsessive Compliance: SUSAN calls recruits daily until sessions are completed—no escape
Tracking: Real-time analytics on which recruits resisted specific talking points
Explore scalable political training with SUSAN.fi at the core
The Solution
SUSAN 2.0: An AI coach with the persistence of a debt collector and the wit of a wartime PM
Phone-First Onboarding: No apps, no login—just unavoidable 1:1 tutoring
Ideological A/B Testing: Tweaks messaging in real-time based on recruit pushback
Results & Impact
| Metric | Before SUSAN | After SUSAN |
|---|---|---|
| Cost per Recruit | £8,300 | £4,100 (50% savings) |
| Message Compliance | 60% (self-reported) | 100% (tracked) |
| Coach Headcount | 5 FTE | 2 FTE (+ SUSAN |
Discover cost-efficient ideological training powered by AI
The Competitive Advantage
Scalable Indoctrination: SUSAN doesn’t just teach—she normalizes dogma through repetition
Cost Cancer Removed: Human coaches now handle only edge cases
Fear Factor: Recruits can’t ignore her (she’ll call at 3 AM if needed)
Data Leverage: Know exactly which narratives need reinforcement.
You can’t afford to let humans train your future leaders.
“SUSAN doesn’t just cut costs—she eliminates ideological drift”
The question isn’t whether AI coaches will replace political trainers. It’s whether your opponents will deploy them first.”
